GameDevFoundry

How to Pitch a Game

Overview

A game pitch is the start of a partnership. Your goal is to convince potential investors, publishers, or partners that your proposal is worth their time and money. This proposal is not just about your game, but includes your team, budget, timeline, and market viability.

Key Principles of a Strong Pitch

• Highlight what makes your game unique and compelling.
• Showcase your team’s strengths and past successes.
• Clearly define your market potential and audience.
• Demonstrate why your game fits well within the industry landscape.
• Address concerns about your team’s ability to ship the game.
• Provide a realistic timeline and budget.
• Show how your team will handle potential challenges.
• Avoid vague descriptions; instead, provide concrete plans and data.

Pitch Deck

Pitch Deck Resources

• Rami Ismail’s Pitch Template: https://ltpf.ramiismail.com/pitch-template/

Pitch Deck Outline

A well-structured pitch deck should include the following sections:

1. Title Slide

• Game Name
• Studio Name
• (Optional) Eye-catching visual or tagline

2. General Information

• Genre (e.g., Action RPG, Puzzle Platformer, etc.)
• Platform(s) (PC, Console, Mobile, etc.)
• Monetization Model (Premium, Free-to-Play, Subscription, etc.)
• Stage of Development (Prototype, Alpha, Beta, etc.)
• Core Technology (Game Engine, Middleware, etc.)
• Gameplay video or screenshots (Include links if possible)

3. The Idea/Dream

• Short and engaging description of your game (elevator pitch)
• Clearly define what makes your game stand out in the market (identify and emphasize 2-3 core differentiators)
• Key Mechanics (What makes the game fun and engaging?)
• Art & Visual Identity (Concept Art, Screenshots, or Animation Samples)
• Setting & Theme (What world does the player immerse into?)

4. Core & Meta Game Loop

• Explain the moment-to-moment gameplay loop.
• Detail the meta-game systems (progression, economy, replayability, etc.).
• Describe major features that contribute to player engagement.

5. User Personas

• Define key player personas who represent your target audience.
• Describe their demographics, motivations, and behaviors.
• Explain how your game meets their needs and expectations.
• Use visuals or character profiles to bring these personas to life.

6. Comparative Analysis

• Identify similar games in the market.
• Highlight key differentiators between your game and competitors.
• Provide data on market trends, demand, and gaps your game fills.
• Use charts or comparison tables to visually demonstrate your advantage.

7. About the Team

• Who are you? (Location, studio background)
• Key Members & Roles (Experience, previous shipped titles, expertise)
• Vision & Mission (Why are you making this game?)

8. Development Timeline & Budget

• Production Roadmap (Key Milestones: Prototype, Alpha, Beta, Launch)
• Estimated Budget (Breakdown of costs: salaries, tools, marketing, etc.)
• Funding Required (How much do you need and why?)
• Post-Launch Strategy (DLCs, Live Ops, Community Support)

9. Contact Information

• Email & Website
• Social Media Links
• Demo Build Link (if available)

Final Tips

1. Avoid Common Pitfalls

• Lack of Vision: Be specific about your game’s features, monetization, and development plan.
• No Clear Reasoning: Always connect information to why it matters.
• Unrealistic Budgets: Asking for too little or too much makes your project seem unsustainable.
• No Confidence/Competency: A big part of your pitch is proving your team can make the product successfully with the resources requested.

2. Tailor the Pitch for Your Audience

• Publishers vs. Investors: Publishers want to see audience potential and execution plans, while investors focus on financial viability and long-term returns.
• Adapt Based on Interests: Some publishers prefer innovative mechanics, while others prioritize market trends.

3. Make it Visually Engaging

• Minimal Text, More Visuals: Keep slides concise and rely on images, charts, and gameplay footage.
• Consistent Design: Use a clean, readable layout that aligns with your game’s aesthetic.

4. Be Prepared for Questions

• Know Your Numbers: Be ready to explain your budget breakdown and development timeline.
• Address Concerns Proactively: If there’s a potential risk, show how you’ve planned to mitigate it.

5. Follow Up After the Pitch

• Send Additional Materials (Gameplay videos, design documents, business plans).
• Stay in Touch (Maintain communication even if they don’t sign immediately).